‘Keyline Builders Merchants support The Prostate Cancer Charity as their beneficiary Charity. The partnership aims to raise awareness of prostate cancer amongst its staff and customers, and raise funds for the Charity through a combination of cause-related marketing and employee fundraising. Initially, Keyline pledged a target of £25k for 2010, having previously only ever raised £5k for charity, but through the phenomenal efforts of staff and customers they have raised in excess of £145,000 for the Charity in the first year of the partnership.’
With over 30,000 contractors and local tradesmen using the Keyline network throughout the UK, our relationship with the Prostate Cancer Charity has blossomed through a multitude of initiatives to help raise awareness and funds including:
• Local branch activities throughout the network - examples of which include everything from staff running the London Marathon, climbing Scafell Pike, taking part in a sponsored motorcycle ride around Scotland, playing football tournaments across the country, through to regional balls, Charity golf days, sponsored cycle rides and many other fundraising activities
• Prostate Cancer Awareness Month in March 2011 – throughout the Keyline network, through the support of the supplier 4Trade, a 5% donation from every 4Trade product sold during the month was donated to the charity raising over £10k
• Italian Job Charity Rally – following on from the successful Monte Carlo Charity Rally in 2010, Keyline organised the ‘Italian Job’ with twenty-seven teams and their vehicles making the eventful journey from London to Turin and back in 96 hours as part of the Italian Job Rally raising in excess of £100k
• Movember - the annual, month-long celebration of the moustache highlights men’s health issues and specifically prostate cancer. The Keyline network is supporting Movember again, raising the importance of the Charity to customers and staff through internal communications, truck signs and promotional items
• National Recognition - Third Sector Business Charity Awards - Keyline secured national recognition at the awards, receiving two nominations for best Long-term Charity Partnership and best UK Project and went on to win the Best UK Project award and a highly commended for their ongoing partnership with The Prostate Cancer Charity.
